LendUp’s mission is to provide anyone with a path to better financial health. We build technology, credit products and educational experiences for the 56% of the US population who are shut out of mainstream banking because of poor credit or volatile incomes. All of our technology is built in-house. We currently offer several types of credit products, including loans and credit cards. We embed education into our products, and where available, credit building opportunities, to help borrowers improve their long-term financial health and break out of vicious debt cycles. We were founded by two step-brothers, CEO Sasha Orloff and CTO Jake Rosenberg. Sasha puts the “fin” in fintech, having worked at Citi, World Bank, and Grameen Bank. Jake puts the “tech” in fintech; he was a platform CTO at Zynga at 29 and began working at Yahoo! at age 16, as employee #80.

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