With the introduction of gComm – the first-ever purchasing platform that lets gamers buy physical products directly inside mobile games – Sayollo pioneered a brand new market category: Gaming Commerce. As a Gen-Z-focused B2B2C company, Sayollo embraces social commerce and anticipates the evolution of mobile games into a new form of social media, with gComm facilitating an effortless shopping experience coupled with uninterrupted gameplay. gComm’s three-fold advantage gives DTC brands direct access to their Gen-Z gamer audience, allows game publishers to increase retention rates and monetize content in brand new ways, and lets gamers enjoy an elevated gaming experience.

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